A gift from Silpo 09.11.2011

Starting in November, consumers from all regions of Ukraine will be able to see the value of Silpo supermarkets.

Started in 1998, Silpo has become a unique retail chain in Ukraine with nationwide coverage. With the opening of the 205th supermarket in the chain and the first supermarket in Luhansk Oblast, Silpo will be presented in all 24 Ukrainian oblasts and Crimea. The new store with the shopping space of about 2 500 square meters was opened in Severodonetsk of Luhansk Oblast on 4-B Gvardiyskyi Avenue.

The visitors of the new store can take advantage of all its traditional benefits: a huge range of products, appropriate prices, high quality products and services. Moreover, the private label products are available to customers, with discounts up to 50 percent with the “Price of the Week” offer and the Vlasnyi Rakhunok loyalty program.

Along with the new supermarket, Silpo gives its returning consumers throughout Ukraine even more gifts. On Nov. 13, 2011, every 20th customer who participates in the Vlasnyi Rakhunok program will not pay by cash for their purchases*. More details on the terms and conditions of participation can be found on our website: www.silpo.ua.

"We are very pleased that Silpo became the first and the only chain of supermarkets which is available to customers in every region of the country. What is even more pleasant for us is the fact that this has happened on Silpo’s birthday and that, the new stage of development, we start with this enjoyable event. Many thanks to all our customers for choosing Silpo!” says Dmitry Tsygankov, the marketing director of Silpo.

Since opening its first store in 1998, Silpo supermarket chain:
- has grown to 205 supermarkets, with total shopping space of 200 000 square meters;
- employs 25 000 employees;
- issues more than 5 million receipts weekly;
- responds to 10 000 consumers’ questions monthly; and
- has reimbursed 2.7 million households or more than 5 million participants in the Vlasnyi Rakhunok programme.

Note: The point of purchase for UAH 0.01 with VAT does not apply to products that have governmental minimum prices. The sales promotion is carried out in every supermarket of the Silpo chain across Ukraine.

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