Fozzy Group launched the Premiya Wine Club private label for the Silpo, Fora and Fozzy Cash&Carry retail chains. The first in the range is a La petite vigne collection of Merlo, Cabernet Sauvignon, Sauvignon and Chardonnay French wines that originated from Languedoc (Pays d’Oc IGP).
The La petite vigne range is made by Les Vignobles Foncalieu. This wine producer successfully combines the South France wine traditions with technical innovations. In 50 years on the market, their wines have proven to be great, thanks to their stable quality performance. The Foncalieu's wines are appreciated by wine fans and wine experts – winemakers, sommelier and wine critics whose opinion was important for Fozzy Group in the process of its PL wine producer selection. The quality of the Foncalieu winery is proven by numerous awards also, i.e. Revue des Vins de France for The Best Winery – 2012.
Premiya Wine Club was created to foster the wine consumption culture and habits and to make high-quality European and world-class wines available for Ukrainians. The retail price of a Premiya Wine Club bottle is UAH 44.94.
Two varieties of red wine and two of white wine are available with the first collection of Premiya Wine Club:
- PWC La Petite Vigne Merlot
- PWC La Petite Vigne Cabernet Sauvignon
- PWC La Petite Vigne Sauvignon
- PWC La Petite Vigne Chardonnay
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