Fozzy Group, one of Ukraine’s largest business groups, is launching a new trade network in the hard discount - "Thrash!" ( We crush prices!). In the second phase of concept testing by the end of August 2016 Fozzy Group plans to open 10 stores in 6 cities of Ukraine - Zaporizhzhia, Kyiv, Kremenchuk, Lviv, Kharkiv, Cherkasy. The format’s key feature is considerably lower prices compared to the overall market prices. This advantage is achieved as a result of cost reduction and optimization of internal processes. Michael Prytula, commercial director of the "Thrash!", comments: "The product range of the “Thrash!” trade network has about 1,500 items, an optimized delivery methods, a small number of a staff, advertising and visual merchandising savings instruments, simplified shop display - all of which allow us to surprise "Thrash!" visitors with prices. Processes remain unchanged in the quality department, which oversees systematic check with suppliers, quality control and standards of products." The "Thrash!" product range hosts Fozzy Group OBN (own brand name) products with regular price that are often lower here compared to other Fozzy Group retail chains. The hard discounter "Thrash!" has a customer program "Own Account", where members in addition to pleasant prices will get points for purchased goods. Bonuses and special offers can be used in the "Silpo" chain of supermarkets.