New Kaleidoscope-Themed Silpo Store Opened in Kyiv on 28th February 02.03.2020

As the design concept for the new supermarket, Silpo chose a kaleidoscope-related theme. In the 18th century, scientists noticed that glass placed in a tube inlaid with mirrors created wonderful symmetrical patterns. The device was first turned into a toy and later artists and decorators used the motifs of kaleidoscopic patterns in their works.

Patterns are introduced at the very entrance to the supermarket, where there is a screen showing a dynamic kaleidoscope on the façade of the building. In addition to traditional motifs, guests will see kaleidoscopes of goods sold at Silpo. Fruits, vegetables, fish, meats, ready meals and even drinks have become the basis of symmetrical patterns instead of multicolored glass, and together with the mirrors suspended above the ceiling they colorfully complement the neutrality of the store sections. Above the fish section, you can see the main kaleidoscope with video ornaments of incredible beauty.

This Silpo with a total area of ​​925 sq.m. is open from 8 am to 11 pm in the Telescope Residential Complex at 10 Drahomanova Street in Kyiv.

Among the store’s special features, there is a bakery with Silpo’s specialty buckwheat baguette and freshly baked bread, deli with foods cooked on a wood-fired grill, fish section with smoked and salty products, "Lavka Tradytsii" offering locally farmed produce, and house-roasted coffee in the coffee shop. For convenience, there are 6 self-service registers in addition to 7 regular cash registers.

The Silpo supermarket chain has been experimenting with interior design since the beginning. Over five years ago, the retailer began designing its own thematic conceptual designs for individual supermarkets, and in 2018 expanded the experiment to the entire network. Now every new Silpo has its own design and additionally there is a program of updating the design and concept of existing stores (as of 01/01/2020, there are seven supermarkets with their own thematic design). Currently, Silpo is one of the few major grocery retailers in the world to create custom themed designs for each store.

The network has supermarkets styled after the Mavka Universe, Van Gogh, music theme, ancient printing house, yacht club/seaport, Asian culture, and the Wild West. There is even a Klingon language store (fictional language of the Star Trek universe) and a rock stars store. In 2019, three designer supermarkets were listed in the Europe's Finest Store 2019, the top 25 of the best innovative designs of European stores according to the European Supermarket Magazine.

Silpo is one of the largest Ukrainian chains of grocery stores in Ukraine with an assortment of around 76,000 grocery and related products, as well as products of its own brands and imports. The company’s project “Lavka Tradytsii™” (Eng. Traditional Shop) aims to support and develop small Ukrainian manufacturers, whose products can be purchased at Silpo and Le Silpo delicacies.

As of 27/02/2020, the retail chain has 260 supermarkets, including 4 Le Silpo delicacies.

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