Silpo for gold diggers: Brand new designer supermarket in Rivne 10.12.2020
10 December 2020, for all of those who used to love when children gold diggers adventure stories we opened and new designer Silpo in Rivne Zlata Plaza shopping mall at 1 Korolenka street.

At the entrance guests are welcomed by an installation of a person with a golden heart - a true symbol of Silpo's hospitality.  There is also a magic gnome with a book, where you can read up the story behind the creation of the supermarket's concept, including the name of the mall. This decision enabled the implementation of a number of wonderful ideas even despite an unusually low ceiling of only 2,47 meters in height.

Silpo team transformed 870 square meters of the trading floor into a gold mine. You can find here gold ingots and pickaxes used to extract gold. However, the treasures of the golden Silpo is stacked in its in-house production lines. Here guests can buy mouth-watering pizza hot from the wood-burning stove; salted and smoked fish, cooked in-house using no preservatives and nothing more than salt and natural smoke from slowly burning sedge, oak and alder wood sticks.   Well, there is also our famous meat to savour after 21 days of fermentation in a special dry maturing chamber that makes it extra tender and flavoursome. Moreover, do not forget all-time Silpo favourites – our own delicatessen and bakery loved by everyone and adorned with an installation titled "Hands of gold".

The main interior design elements are of course all about things that remind us of a gold mine, meaning there is a lot of wood and gold stuff. Look up to find mine carts moving around over the fruit/ vegetable section. Next to the fresh meat section one will see the Golden Calf.  Oh, and we've created a mini-performance in our supermarket: the flashlights on the gold diggers' helmets transmits with the Morse code our special message for guests: #silpolovesyou.

So do look for your treasures in our new Silpo from 8 am till 11 pm every day.


About Silpo

Founded in 1998, Silpo is one of the national biggest food supermarket chains in Ukraine.   As of December 2020, there are 272 supermarkets, including 4 Le Silpo delicatessen-markets.  It is part of Fozzy Group, one of the largest commercial groups in the country.

Silpo is one of a few large grocery chain retailers in the world who create unique themed designs for each of their stores. Presently there are over 60 thematic designer supermarkets and 4 Le Silpo delicatessen-markets, each one with its unique designer concept. Silpo creates this themed atmosphere for its employees as well, for staff rooms are also designed in line with the store theme. There are supermarkets styled to look like a snapshot from the worlds of Ukrainian nymph Mavka, music, Jamaica, cats etc. Silpo team also gets inspiration from paintings by Van Gogh, classic rock-music hits, Asian culture, Kyiv Podil history, etc. This year, for the 4th time three Silpo themed supermarkets were listed among top Europe’s Finest Store 2020 for the best innovative designs in European stores, according to the European Supermarket Magazine.
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