PL ZELENA KRAYINA
PL ZELENA KRAYINA
PL ZELENA KRAYINA

A new private label, Zelena Krayina, was launched in the Fozzy Group's chains in March 2010. Zelena Krayina's key advantage is that it makes fresh food available to customers at an affordable price.

The products in this private label are in the middle-tier price category, offering about 30 items in the category of fresh fruit and vegetables.