From July to September 2023, Silpo ran a pilot project in which 37 stores launched wine racks with wines of its own import with a high rating according to Vivino users (3.7 and above).

The vast majority of Silpo guests surveyed said that they found this cooperation interesting and useful for themselves, and would like to extend the project to online at shop.silpo.ua. At the same time, one in four Silpo guests bought wines from the end of the counter with highly rated wines from Vivino during the period.

Therefore, after the successful launch of the project, starting December 1, a separate Vivino zone will appear in 80% of Silpo supermarkets, in total 254 stores. Guests will also be able to choose wines with the Vivino rating online. To do this, go to shop.silpo.ua and choose a bottle with a high rating in the Alcohol - Wine category, which is interesting and deserving of attention according to the Vivino scale.

“We know most consumers need help with their wine-buying decisions, which is why we partner with retailers worldwide to make information readily available that makes the wine-buying process less complicated. Our partnership with Silpo is the first of its kind to launch in Ukraine and supports Vivino’s vision to redefine how consumers choose the wines they buy. We can’t think of a better partner and are excited to see the results,” says Vivino founder Heini Zachariassen. “If people are more easily finding and buying wines they like and rating them well, then we will know we have succeeded.”