European Supermarket Magazine (ESM), a specialized retail magazine, annually compiles the Europe's Finest Store list. The edition selects the most impressive innovative store design concepts that have been opened or renovated in the European retail market.

In 2023, the ESM editorial team selected a total of 29 best stores fr om 15 European countries, and Silpo was once again the only Ukrainian retailer whose stores were included in the list of the most innovative. In addition to Ukraine, this year's magazine features supermarkets from Austria, Germany, Italy, Switzerland, the Netherlands, Belgium, Italy, Bulgaria, Malta, Andorra, Ireland, Croatia, Poland and Latvia.

The following three Silpo supermarkets have been shortlisted for Europe's Finest Store 2023:

The name of the shopping center (Happy Mall in Rivne), wh ere the Silpo store is located, inspired us to create an "emotional" supermarket. We decided that the design of this store should be about feelings, love, happiness and good luck. The store's interior is bright and colorful. In the middle of the sales area there is an installation of balloons with simple dreams of pleasant and warm feelings.

The store’s design is dedicated to aircraft of the past and the future. Here you will find science fiction and fictional technologies, various helicopters invented in the 20s of the last century. Here the future meets the supernatural mind and unusual objects. This is retrofuturism in action.

The design of the store is dedicated to famous geographical myths and false discoveries. For example, how Christopher Columbus reached the shores of North America with his expedition, mistakenly believing that he had arrived in India.

Since 2017, Silpo has been representing Ukraine on the European map of innovative design retail concepts in Europe. The supermarket chain strives to provide its guests with a quality assortment, as well as joy and pleasant emotions when visiting stores. Therefore, each supermarket is a new interesting story.

• In 2022, the magazine included: Silpo in the style of dieselpunk in Kharkiv, Silpo dedicated to Brazil in Kyiv and Silpo based on the Kabuki Theater in Uman;
• In 2021, the magazine included: Silpo based on The Little Prince (Shchaslyve village, Kyiv region), Silpo in the style of American diners of the 50s (Odesa) and Silpo ReCycling (Sofiyivska Borshchahivka village, Kyiv region);
• In 2020, the magazine included: Silpo in the style of Van Gogh (Kyiv), Silpo in the style of Mavka's universe (Kyiv), Murkotyk Silpo (Kyiv).
• In 2019, the magazine included: Silpo in steampunk style (Vyshhorod), Silpo dedicated to the Wild West (Stoyanka village, Kyiv region) and space Silpo (Kharkiv).
• In 2018, ESM recognized Le Silpo in Odesa.
• In 2017, the magazine included: Silpo with a Jamaican wibe (Brovary, Kyiv region), Silpo dedicated to Alice in Wonderland (Lviv) and Silpo in loft-punk style (Kyiv).